The history and culture of Downtown and its residents are celebrated through arts and cultural resources.
To support arts and culture and create a distinct visual identity Downtown.
Policy SA-2.1: Strengthen Downtown identity.
Strengthen Downtown’s identity as a center for arts and culture in South San Francisco.
Action SA-2.1.1: Establish arts and cultural district.
Explore establishing an Arts and Cultural District in Downtown and Lindenville to support artists and creative businesses.
Action SA-2.1.2: Incentivize artist and makers spaces.
Incentivize growth of commercial spaces suitable and affordable for makers and artists through development requirements and community benefits.
Action SA-2.1.3: Downtown marketing and branding.
Strengthen Downtown’s cultural identity by marketing and branding art, public spaces, wayfinding signage, community markers, and other informational signage in culturally-relevant ways.
Action SA-2.1.4: Develop Downtown Gateways:
Develop design elements and gateways that celebrate Downtown’s unique arts and cultural identity.
Action SA-2.1.5: Encourage community events and programming.
Encourage community events and programming Downtown, including youth activities and opportunities for cultural programming.
Policy SA-2.2: Protect historic buildings.
Protect historic buildings and the local building fabric in the Downtown through adaptive reuse and other strategies.