Goal PE-3

Goal PE-3:

The City of South San Francisco’s economic development efforts sustain a healthy business climate through public-private collaborations, data tracking, and promotional activities.


To create an attractive business environment by ensuring that the City of South San Francisco’s economic development efforts leverage the knowledge of private sector partners, incorporate data-driven decision-making, and promote the city’s assets, advantages, and opportunities.

Policy PE-3.1: Collaborate with the local business community to identify and implement improvements in business districts.
  • Action 3.1.1: Establish business districts.

    Conduct outreach to businesses to encourage local district-based efforts to establish business organizations and form business improvement districts that can raise funding to provide enhanced district services; potential locations include Downtown South San Francisco, Lindenville, segments of El Camino Real, the BART station area, and portions of East of 101.

  • Action 3.1.2: Conduct regular outreach with the business community.

    Conduct regular outreach and meetings with business and organizations such as the South San Francisco Chamber of Commerce and district-based organizations (or groups of businesses) to share information and to identify challenges and opportunities. Work through promotores, community navigators, and the Community Resource Center to ensure businesses owned by people of color and historically disenfranchised community members are reached.

Policy PE-3.2: Monitor economic conditions.

Enhance data collection and monitoring of economic conditions in South San Francisco to quickly identify emerging opportunities and challenges.

  • Action 3.2.1: Monitor business license data.

    Modify business license monitoring system to permit analysis of business license data.

  • Action 3.2.2: Monitor sales tax data.

    Modify sales tax monitoring system to permit enhanced analysis of sales tax data.

  • Action 3.2.3: Engage businesses.

    Use active mechanisms to stay informed of business needs through such tools as business surveys, customer surveys, personal contact, and business functions.

  • Action 3.2.4: Ensure City staff have access to appropriate data sources.

    Ensure that key City staff have access to data sources required to track business conditions and opportunities (e.g. ensure that GIS analysts have access to sales tax and business license data, to the extent allowed by law).

  • Action 3.2.5: Identify vulnerable businesses.

    Use sales tax data, employment data, and qualitative information to identify declining businesses and businesses likely to close or relocate.

Policy PE-3.3: Publicize and periodically review economic development strategies based on economic conditions.
  • Action 3.3.1: Maintain an accessible public database of economic development projects, goals, and city demographics.
  • Action 3.3.2: Prepare/update economic development strategic plans.

    Regularly prepare/update a multiyear economic development strategic plan to provide a comprehensive understanding of current economic and market conditions and to guide City staff economic development activities.

Policy PE-3.4: Engage in promotional and support activities for the citywide business community.
  • Action 3.4.1: Communicate trends and news to the business community.

    Communicate economic development trends and news to the business community, including multilingual communications and communication channels focused on businesses owned by people of color and historically disenfranchised community members.

  • Action 3.4.2: Conduct business recognition programs.

    Continue business recognition programs such as business visits and appreciation dinners.

  • Action 3.4.3: Conduct regular outreach.

    Conduct outreach to businesses found to be likely to close or relocate to share available resources and identify needs.

  • Action 3.4.4: Provide siting assistance.

    In partnership with real estate brokers, provide site location information to prospective businesses.

  • Action 3.4.5: Establish local business network.

    Encourage city businesses to purchase from other local businesses, with a focus on businesses owned by people of color and historically disenfranchised community members.

  • Action 3.4.6: Promote the city’s “business friendly” reputation in all promotional materials.
  • Action 3.4.7: Increase and improve communication with the public about new business developments.
Policy PE-3.5: Engage in promotional activities of citywide shopping and recreational opportunities.
  • Action 3.5.1: Create a Downtown marketing program.

    Create a marketing program for Downtown that can be subsequently expanded to promote the entire city.

  • Action 3.5.2: Develop and implement a “shop local” program.
  • Action 3.5.3: Promote recreational opportunities.

    Promote recreational activities available in South San Francisco as an attractive amenity for workers.