Goal PE-2

Goal PE-2:

A resilient and diverse South San Francisco economy supports existing industries while accommodating emerging growth opportunities.


To maintain economic diversity in South San Francisco by ensuring City actions and land use policies support existing major industries while positioning the City to capture growth in rapidly growing industries and business activities.

Policy PE-2.1: Reinvest in industrial property.

Within areas targeted for retention of industrial uses, support industrial property owners seeking to reinvest in and modernize their properties and come into compliance with environmental regulations, current building codes, and use/production of green energy.

  • Action 2.1.1: Conduct outreach to industrial property owners.

    Conduct outreach to property owners seeking relevant permits to determine opportunities for the City to facilitate reinvestment.

  • Action 2.1.2: Support infrastructure improvements.

    Pursue infrastructure and placemaking improvements that enhance the functionality of industrial districts.

Policy PE-2.2: Facilitate redevelopment of industrial property.

Facilitate redevelopment of industrial properties in portions of Lindenville and East of 101 targeted for redevelopment for other commercial or residential uses.

  • Action 2.2.1: Identify obstacles to redevelopment.

    Conduct outreach to property owners to identify specific obstacles to redevelopment to inform strategies for supporting property owners through the redevelopment process.

  • Action 2.2.2: Support infrastructure improvements.

    Pursue infrastructure and placemaking improvements in locations targeted for redevelopment of industrial properties for other commercial and residential uses.

Policy PE-2.3: Encourage multi-level logistics/distribution buildings.

As appropriate based on site and location conditions, encourage developers of new logistics/distribution projects to consider proposing multi-level buildings as a means of maximizing efficient use of remaining industrial land.

Policy PE-2.4: Encourage construction and occupancy of office space.
  • Action 2.4.1: Attract small professional services to ground floor spaces.

    Explore opportunities, forecast demand, and identify barriers to attracting small professional services office-based businesses to ground floor spaces outside of the city’s best-located retail nodes (such as on blocks of Downtown away from Grand Avenue).

  • Action 2.4.2: Reduce cost barriers.

    Impose lower community benefits contribution requirements for office development projects to receive density “bonuses” relative to life science projects in East of 101; revisit these requirements if office development activity accelerates significantly relative to life science development activity.

Policy PE-2.5: Target industry diversification opportunities.

Prioritize business attraction and retention activities for targeted industry sectors that represent significant growth and economic diversification opportunities.

  • Action 2.5.1: Monitor regional business and employment trends.

    Monitor regional business and employment trends to explore emerging and/or growing economic development opportunities, with a focus on professional services, research and development, technology, biomedical and life sciences, and advanced manufacturing.

  • Action 2.5.2: Focus efforts on emerging technology industries.

    Focus attraction and retention efforts on emerging technology businesses, such as those in artificial intelligence, “Big Data,” financial technology, health technology, and other software services.

  • Action 2.5.3: Focus efforts on emerging industrial technologies.

    Focus attraction and retention efforts on emerging industrial technologies, such as those in industrial design services, transportation engineering, robotics, autonomous vehicles and drones, instrumentation, mechanical engineering, and related fields.

  • Action 2.5.4: Focus efforts on advanced food industries.

    Focus attraction and retention efforts on advanced food production and food technology businesses, such as specialty food manufacturers, businesses developing new food products, and businesses implementing higher efficiency agricultural technologies.

Policy PE-2.6: Maintain a strong hotel Transient Occupancy Tax base by supporting the city’s hospitality industry.
  • Action 2.6.1: Facilitate hotel investment and development.

    Provide supportive City services to facilitate hotel owner/developer efforts to expand and upgrade local hotels, with a focus on upper upscale brands with higher daily rates.

  • Action 2.6.2: Promote the city as a hotel destination.

    Support hotel stays through promotion of South San Francisco as a lodging destination via the South San Francisco and partnerships with hotel operators and the San Mateo County/Silicon Valley Convention and Visitors Bureau.

  • Action 2.6.3: Engage in marketing efforts to attract events to the South San Francisco Conference Center.
  • Action 2.6.4: Implement public realm improvements along South Airport Blvd.

    Implement infrastructure, placemaking, and safety investments to improve the pedestrian experience along South Airport Boulevard for visitors traveling between the South San Francisco Conference Center, hotels, and nearby businesses in East of 101 and Downtown South San Francisco.